#Foodporn: Fetishized sharing of food and its images

Once translated into images, food acquires a broader meaning. Food is no longer merely something to eat, but show, share and look at. The increasing amount of images pictures dishes on our social networks, associated with hashtags such as #foodporn, expresses this renewed social, communicative provocative function food. However, the exhibition these quite ambivalent when it comes establishing determined patterns visual relationships between users. aim article analyze attempt provide mediation ambivalence. pornographic exposition presupposes transitive form consumption by user, becomes pure self-reflexing spectacle. are obscene (Baudrillard [1981] 1994) characterized an excess transparency their object which abolishes any seduction [1979] 1990). Barthes ([1980] 1981) defines kind image unary. Pornographic emblematic example. In terms self-evident objectivity, lack punctum, piercing sign relationship or openness observer (see Eco 1962; 1979). Nevertheless, behind apparent transparency, always products specific perspective cuts, still able convey mystery, meaning involvement. unary further fragment in series multiple perspectives same object. Such potentiality actualized (social) media culture sharing continuous remediation constitute complex storytelling This, turn, fosters participation ambivalence indifference involvement serialization detail synthetized notion fetishism [1972] 2019). (and) scenery seems exemplify radicalize sort commodity fetishism, users shaped mediated